Guest blogging means publishing an article on someone else’s website or blog. There are many advantages for both the blog owner and the guest blogger when this occurs. The following are some of these advantages.
Benefits to Blog Owner
Build Relationships. Allowing guests to post on your business blog opens the door to building relationships with others in the industry since this a form of networking and this may lead to profitable joint ventures.
Increase Traffic. Having a guest blogger who has a loyal fan base post on a small business blog will drive people into your website. The fan base the blogger has will ride along when their article when it’s published on your blog. Therefore, more exposure for your business.
Content Variety. Every blogger that post on a small business website will have different perspectives and different writing styles. The benefit of this is that the blog will not become dull.
Increasing guest blogging opportunity. Guest bloggers that write on a business blog will often ask the business owner to guest post on their blog post. This is very important because you benefit from the wider audience, increased traffic and a boosted reputation and credibility for you and your business.
A Chance to Relax. Although writing a blog is rewarding to the business, it time-consuming since you have to create quality content on regular basis. Having guest bloggers write for you once in a while gives you a chance to relax and focus on other business aspects.
Building Credibility. In every business niche there are experts, having a reputable guest blog on your business website will increase the business credibility from the potential customers. Managing to land a high value guest post is actually a very strong endorsement for your brand.
Benefits to Guest Blogger
Boosts Search Engine. Blog owners should include a link to a guest blogger’s website or blog at the beginning or end of a post. Overtime these back-links will raise the value of the blog on search engines making the bloggers content easy to find.
Networking Channel. Guest blogging gives the blogger a spotlight to all major players in their niche. Most influencers are well connected and the moment they trust you to guest blog, their followers will trust you, also. This potentially opens new business opportunities.
Huge Social Networks. Blog owners share their latest content with their social media followers. When your article is published, a lot of people on different social network will notice your post. This is a huge opportunity to build a social media following.
More Guest Post Offers. A blogger, who manages to land a guest post on a leading website, is likely to be approached by other leading blogs for guest posts job… especially if their post received a lot of shares and comments.
Improving Blogging Skills. For a blogger to get published on leading blogs in his niche, they must produce high quality content. Therefore, they must follow submission guidelines that will sharpen their experience and engagement that are needed on top blogs.
Missy Tincher, Blog Content Marketing Manager, is the owner of My Miss Assist.