The Benefits of Guest Posts on a Small Business Blog

Guest blogging means publishing an article on someone else’s website or blog. There are many advantages for both the blog owner and the guest blogger when this occurs. The following are some of these advantages.

Benefits to Blog Owner

Build Relationships. Allowing guests to post on your business blog opens the door to building relationships with others in the industry since this a form of networking and this may lead to profitable joint ventures.

Increase Traffic. Having a guest blogger who has a loyal fan base post on a small business blog will drive people into your website. The fan base the blogger has will ride along when their article when it’s published on your blog. Therefore, more exposure for your business.

Content Variety. Every blogger that post on a small business website will have different perspectives and different writing styles. The benefit of this is that the blog will not become dull.

Increasing guest blogging opportunity. Guest bloggers that write on a business blog will often ask the business owner to guest post on their blog post. This is very important because you benefit from the wider audience, increased traffic and a boosted reputation and credibility for you and your business.

A Chance to Relax. Although writing a blog is rewarding to the business, it time-consuming since you have to create quality content on regular basis. Having guest bloggers write for you once in a while gives you a chance to relax and focus on other business aspects.

Building Credibility. In every business niche there are experts, having a reputable guest blog on your business website will increase the business credibility from the potential customers. Managing to land a high value guest post is actually a very strong endorsement for your brand.

Benefits to Guest Blogger

Boosts Search Engine. Blog owners should include a link to a guest blogger’s website or blog at the beginning or end of a post. Overtime these back-links will raise the value of the blog on search engines making the bloggers content easy to find.

Networking Channel. Guest blogging gives the blogger a spotlight to all major players in their niche. Most influencers are well connected and the moment they trust you to guest blog, their followers will trust you, also. This potentially opens new business opportunities.

Huge Social Networks. Blog owners share their latest content with their social media followers. When your article is published, a lot of people on different social network will notice your post. This is a huge opportunity to build a social media following.

More Guest Post Offers. A blogger, who manages to land a guest post on a leading website, is likely to be approached by other leading blogs for guest posts job… especially if their post received a lot of shares and comments.

Improving Blogging Skills. For a blogger to get published on leading blogs in his niche, they must produce high quality content. Therefore, they must follow submission guidelines that will sharpen their experience and engagement that are needed on top blogs.

Missy Tincher, Blog Content Marketing Manager, is the owner of My Miss Assist.

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Top 3 Things You Should Do Before Choosing Your Private Label Olive Oil Supplier

There are many reasons why people are ecstatic about creating their own product line of olive oil.

One reason is its growing market. As people become more aware of the benefits brought by it, the demand is steadily increasing. The fact that you can find olive oil as an ingredient in almost any healthy product, any entrepreneur would really be tempted to join the industry.

Another reason is passion. Health gurus and beauty bloggers are just a few of the people who love olive oil, and incorporating their passion into their business is never a bad idea, right?

So before you start choosing and calling your private label olive oil supplier, here are the top three most important things you should do first:

Study the Market

Regardless if you already own a business or are just starting up, you should study first your target marketplace.

Who would possibly buy it? Can your market afford to purchase extra virgin olive oil? The best customers are those who won’t mind paying a high price as long as the product is worth it. But this is not the only factor you should consider.

Price Competition

Knowing the current prices on the market will serve as your guideline in choosing the right supplier in terms of the pricing of bulk orders.

You can also determine how much profit you can gain, and how competitive you can be in the market. More importantly, since you are creating a privately labeled line, make sure that your price can compete with the branded ones.

Qualify the Suppliers

Truth is, the olive oil industry is quite a small niche, so you will want your product to stand out.

Basically, you can really stand out if you choose the right packaging. Packaging includes the style of the bottle, how much of it you want in a single bottle, and also, the creativeness of the whole packaging concept.

But the question is, can the manufacturer achieve this kind of packaging?

There are a lot of suppliers, but if you think that you can just pick the right one up easily, think again. The right supplier should, above all, catch up on your vision for your products.

For example, the best private label olive oil supplier are those who have sample packages ready but also welcomes their clients’ ideas and desired characteristics. There are even companies that will send a virtual sample for their clients to see how their order will look like. This kind of flexibility gives ultimate freedom for the clients to own their product.

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